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Empower developers. Unblock designers. Unlimited capacity.

team

PM , UX Writer, BI. 

Role

Product designer

Ai ✨

onboarding

vs code

POC

+150% Increase in lines of code

CONTEXT

Users can't use vanilla JavaScript on Wix

problems

Steep learning curve for pro developers

(01)

Hard to implement for designers

(02)

Goals

⭐️

Marketing and PR

🎛️

Enable more complex sites

👩‍💻

Improve developer experience

Options
Code review step
Co-pilot
Chat bot

impact

effort

Together with the dev and product team we brainstorm ideas.

We then map them out using the RICE method based on UX and dev estimates:

Research 🔬

I build a POC using Wix and some code to test once we were happy with the initial sketches.

We opened this POC to a limited group of users to:

  • Gather their feedback

  • Study how they use the product

  • Better define their intents to refine our AI

the POC i built

Results 💁‍♂️

After the trail was over

  • We analyzed the users prompts and ratings

  • I conducted a series of user interviews.

User prompts

Generate code

Fix code errors

Documentation

Docs

We use this to onboard new developers in our agency

user interview quote 😁

Design

Based on the results I sketched a few different options for a solution.

My main considerations were:

  • Providing the most value for most users

  • Context in the user flow

  • Dev effort

option (01)

Panel events

✓ High reach

✓ Match user intent

✗ Strong feature coupling

✗ Build from scratch

option (02)

Panel tab

✓ Position in the user flow

✓ Accessible to designers

✗ Limited screen space

✗ The focus should be on devs

option (03)

Modal

✓ Optimal screen space

✓ Familiar experience

✗ Takes over the entire experience

option (04)

VS Extension

✓ Low effort

✓ Proven similar products

✓ Familiar to pro devs

Final design

The new VS Code extension in production

A VS Code extension was the most viable option.

I refined and improved it into a production ready design.

I used the user intents defined in the POC to increase discoverability.

I mapped all the user flows and designed them as well.

results

150% Increase in lines of code

(01)

Increase in user satisfaction

(02)

insights

You don’t need the “perfect solution” to make a great impact

(01)

Carrots were originally purple

(02)

10% Increase in CMS settings usage

Redesigning the security and permissions flow for Wix CMS

150% Increase in lines of code

Building Wix IDE's AI code assistant

Other case studies

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